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SaaS
Betty — Your private copy editor
A private AI-powered copy editor designed to help writers refine their work while keeping their words entirely on their own device.
The client
Bethaniel ("Betty") is an AI copy editor for independent authors and small businesses that runs locally and offline. Writers worry about sharing their manuscripts with online tools. The product had to explain privacy clearly and make downloading easy.
The solution
An elegant, literary visual identity and a website with a clear message, downloads for macOS, Windows and Linux, and a simple explanation of how it works.
The result
Visitors understand within seconds that their manuscript stays theirs, and can download it in one click.